Marketing Strategy

10 articles on marketing strategy.

Hunting vs Farming Marketing: How to Balance Outreach, Content, and Scale

Learn hunting vs farming marketing: when to use targeted outreach, when to build content momentum, and how to simplify offers for scalable growth.

Build an AI marketing strategy that delivers real ROI by pairing automation with human judgment, customer context, governance, and clear outcomes.

AI agents and online advertising are reshaping discovery, clicks, retail media, and attribution. Here is what marketers need to change now.

An AI development slowdown may not be coming. Learn how marketers can manage AI risk, adopt tools responsibly, and build durable workflows now.

Build a brand positioning map with clear attribute sliders, find meaningful differentiation, and avoid the bland middle ground that says nothing.

Learn how the Four Ps of Marketing—product, price, place, and promotion—improve email relevance, campaign performance, and deliverability.

AI adoption in marketing is rising fast, but new survey data shows the real challenge is proving ROI, building workflows, and protecting quality.

Learn how the marketing mix shapes email campaigns, engagement, and deliverability—and how to use product, price, place, and promotion well.

Build an ad feedback process that avoids groupthink, uses customer insight, and turns creative opinions into measurable ad tests.

Use Blue Ocean Strategy for creatives to find higher-value clients, position your offer around outcomes, and escape price-driven competition.