13 articles on marketing analytics.
Klaviyo Social Performance links Instagram comments and DMs to orders. Learn how its social revenue attribution works and how to use it well.
AI adoption in marketing is rising fast, but new survey data shows the real challenge is proving ROI, building workflows, and protecting quality.
AI visibility tracking tools can reveal useful trends—but only if their prompts, sampling, and metrics are auditable. Here’s how to vet them.
Build an email marketing segmentation strategy around goals, intent, cadence, and measurement to lift repeat purchases without flooding inboxes.
Email tracking consent is becoming a European compliance priority. Learn what Italy’s pixel rules mean and how marketers should adapt.
Email capture metrics should measure more than signups. Learn how to test popups, quizzes, revenue, retention, and incremental lift properly.
Learn how to measure the AI attribution gap with a practical framework for crawlability, AI visibility, traffic signals, and conversions.
AI search visibility is changing B2B measurement. Learn how to shift SEO tracking budgets without abandoning proven organic search fundamentals.
Server-side tracking for lead generation improves ad-platform measurement, not your CRM lead count. See where recovered conversions appear and audit deduplicati
Build B2B marketing attribution that connects HubSpot activity to ERP revenue, with a practical data model, integration plan, and Power BI roadmap.
Build a marketing reporting dashboard clients trust: connect SEO, paid media, CRM, and revenue without burying teams in vanity metrics.
An AI marketing reporting agent can reclaim reporting time, fix data issues, and surface campaign insights. Here’s what Supermetrics built.
Build trust for SaaS that needs account access with safer onboarding, clearer proof, and a practical first-customer sales plan.