How to Reduce SaaS Churn by Fixing Customer Targeting First
Learn how to reduce SaaS churn by finding naturally retained users, refining your ICP, and separating targeting problems from product issues.
Sep 6, 202622 min read
Customer Retention
16 articles on customer retention.
Involuntary Churn: The SaaS Revenue Leak You Can Actually Fix
Learn how to reduce involuntary churn with smarter retries, card updates, targeted dunning, and metrics that separate payment failures from cancels.
Aug 28, 202620 min read
Klaviyo CRM Strategy: What Glow25’s Growth Story Really Teaches DTC Brands
Learn what Glow25’s Klaviyo CRM strategy reveals about segmentation, email and SMS orchestration, attribution, and scalable DTC retention.
Aug 26, 202621 min read
Competing With Incumbent SaaS: What One Solo Founder Learned the Hard Way
Competing with incumbent SaaS is less about copying features and more about customer conversations, frictionless trials, and retention habits.
Aug 24, 202621 min read
Klaviyo SMS Flows: How to Turn Text Automation Into Revenue
Build Klaviyo SMS flows that welcome subscribers, recover carts, and improve retention—without turning every text into a discount blast.
Aug 22, 202618 min read
Ecommerce Welcome Email Flow: A Better 30-Day Strategy
Build an ecommerce welcome email flow that converts before a 7-day offer expires, then educates buyers with behavior-based follow-up.
Aug 19, 202620 min read
SaaS Metrics for AI Agents: Why Logins No Longer Prove Customer Value
SaaS metrics for AI agents must move beyond logins and seats. Learn how to measure outcomes, prove invisible value, and reduce churn risk.
Aug 16, 202620 min read
Klaviyo Retention Strategy: How Purdy & Figg Turned Customer Data Into Growth
Learn how Purdy & Figg used a Klaviyo retention strategy, waitlists, automation, and customer data to grow ecommerce revenue 72% year over year.
Aug 13, 202619 min read
How to Make Retreats Profitable: Turn Peak Engagement Into Renewals
Learn how to make retreats profitable by turning peak attendee engagement into ethical renewal and upgrade conversations, with metrics and an action plan.
Aug 12, 202620 min read
Klaviyo Customer Retention: What Purdy & Figg Learned From Unified Data
Learn how Purdy & Figg used unified data to improve Klaviyo customer retention, onboarding visibility, NPS, and smarter lifecycle marketing.
Aug 11, 202619 min read
High-Ticket Offer Retention: Why the First 90 Days Matter Most
Improve high-ticket offer retention with a practical 30-, 60-, and 90-day client-success system built around early wins and honest expectations.
Aug 11, 202623 min read
How to Win Customers From a Bigger SaaS Competitor Without Competing on Price
Learn how to win SaaS customers from bigger competitors with better positioning, migration support, signal-based outreach, and retention.
Aug 5, 202621 min read
Klaviyo Welcome Series: How to Build a Smarter First-Customer Journey
Build a Klaviyo welcome series that segments subscribers, controls timing, protects deliverability, and turns new signups into customers.
Jul 27, 202619 min read
Easy SaaS Cancellation Is a Growth Strategy, Not a Churn Problem
Easy SaaS cancellation protects trust, reduces chargebacks, and creates better product feedback—without turning retention into a dark pattern.
Jul 25, 20266 min read
Customer Value Emails: How to Turn Product Usage Into Retention
Customer value emails remind users of the outcomes they achieved, helping SaaS and digital brands drive engagement, retention, and upgrades.
Jul 25, 20266 min read
CRAFTD’s retention playbook: Make automation the operating system, not the afterthought
Learn how CRAFTD used ecommerce retention automation, unified profiles, post-purchase flows, and event-based messaging to support repeat purchases.
Jul 24, 2026