Challenge Marketing: How to Turn Bold Product Claims Into Customer Proof
Challenge marketing turns bold product claims into customer participation, UGC, and proof—if your product can genuinely win the test.
Jul 25, 202621 min read
2 articles on user-generated content.
Challenge marketing turns bold product claims into customer participation, UGC, and proof—if your product can genuinely win the test.
Photogenic brand activations can turn real-world stunts into credible user-generated content. Learn how to test, measure, and scale them.